Tracking and effects of duplicate content
Duplicate content is a common occurrence on the web and in many cases can hurt search engine rankings. While the search engines may not always technically penalize webmasters for duplicate content, there are still a lot of ways it can hurt.
WebProNews is covering the Search Marketing Expo (SMX) East in New York, where representatives from the three major search engines (Google, Yahoo, and Bing) discussed how their respective web properties handle duplicate content issues. Following are some takeaways from each.
Duplicate Content in Google
The way Google handles duplicate content has been discussed a lot in recent memory. This is largely due to a video Google's Greg Grothaus uploaded, in which he discusses at length, the way Google handles a variety of different elements of the duplicate content conversation.
Joachim Kupke, Sr. Software Engineer of Google's Indexing Team reiterated much of what Grothaus said. He also said that Google has a ton of infrastructure for content duplication elimination:
- redirects
- detection of recurrent URL patterns (the ability to 'learn' recurrent url patterns to find duplicated content)
- actual contents
- most recently crawled version
- earlier content
- contents minus things that don’t change on a site
Kupke said to avoid dynamic URLs when possible (although Google is "rather good" at eliminating dupes). If all else fails, use the canonical link element. Kupke calls this a "Swiss Army Knife" for duplicate content issues.
Have you followed all the duplicate content rules and still been penalized?
Google says the canonical link element has been tremendously successful. It didn't even exist a year ago, and is has grown exponentially. It has had a huge impact on Google's canonicalization decisions, and 2 out of 3 times, the canonical tag actually alters the organic decision in Google.
Google says a common mistake is designating a 404 as canonical, and this is typically caused by unnecessary relative links. So, avoid changing rel="canonical" designations, and avoid designating permanent redirects as canonical.
Also, do not disallow directives in robots.txt to annotate duplicate content. It makes it harder to detect dupes, and disallowed 404s are a nuisance. There is an exception however, and that is that interstitial login pages may be a good candidate to "robot out," according to Kupke.
Kupke says that canonical works, but indexing takes time. "Be patient and we WILL use your designated canonicals." Cleaning up an existing part of the index takes even longer, and this may leave dupes serving for a while despite rel=canonical, Kupke adds.
At SMX, Google announced that cross domain rel=canonical is coming within this year. So for example, if the Chicago Tribune has an article on the New York Times, and the rel=canonical points to the Chicago Tribune then Google will only credit the Chicago Tribune with the content.
Duplicate Content in Bing
As far as how Bing views duplicate content, intention is key. If your intent is to manipulate the search engine, you will be penalized.
Sasi Parthasarathy, Program Manager of Bing says to consolidate all versions of a page under one URL. "Less is more, in terms of duplicate content." If possible, use only one URL per piece of content.
Bing isn't supporting the canonical link element (as a ranking factor) yet, but it is coming. They do say to use it, but it's just not really a ranking factor in Bing yet. Bing says that there has been an increase in the usage of canonical tags in the past 6 months, but adoption issues still exist. According to Parthasarathy, 30% of canonical tags point to the same domain (which is fine), and 9% use it to point to other domains. This could be a mistake or it could be manipulative. Bing says they will look for other factors to try and determine which it is.
Bing says canonical tags are hints and not directives. "Use it with caution," and not as an alternative to good web design.
With regards to www vs non-www, just pick one and stick with it consistently. Remove default filenames at the end of your URLs. Bing also says 301 redirects are your best friend for redirecting, use rel="nofollow" on useless pages, and use robots.txt to keep content you don't want crawled out.
Duplicate Content in Yahoo
If everything goes according to plan, you're going to need to worry about how Bing handles duplicate content if you're worried about how Yahoo handles it, but Yahoo's Cris Pierry, Sr. Director of Search, offered a few additional tips.
Pierry says descriptive URLs should be easily readable, and it's not a good idea to change URLs every year. In addition, use canonical, avoid case sensitivity, and avoid session IDs and parameters.
Pierry also says to use sitemaps, and submit them to Yahoo Site Explorer. Improve indexing by proper robots.txt usage, and use Site Explorer to delete URLs that you dont' want Yahoo to index. Finally, provide feeds to Yahoo Site Explorer, and report spam sites linking to you in Site Explorer.
Yahoo says metadata and SearchMonkey are enhancing presentation.
WebProNews is covering the Search Marketing Expo (SMX) East in New York, where representatives from the three major search engines (Google, Yahoo, and Bing) discussed how their respective web properties handle duplicate content issues. Following are some takeaways from each.
Duplicate Content in Google
The way Google handles duplicate content has been discussed a lot in recent memory. This is largely due to a video Google's Greg Grothaus uploaded, in which he discusses at length, the way Google handles a variety of different elements of the duplicate content conversation.
Joachim Kupke, Sr. Software Engineer of Google's Indexing Team reiterated much of what Grothaus said. He also said that Google has a ton of infrastructure for content duplication elimination:
- redirects
- detection of recurrent URL patterns (the ability to 'learn' recurrent url patterns to find duplicated content)
- actual contents
- most recently crawled version
- earlier content
- contents minus things that don’t change on a site
Kupke said to avoid dynamic URLs when possible (although Google is "rather good" at eliminating dupes). If all else fails, use the canonical link element. Kupke calls this a "Swiss Army Knife" for duplicate content issues.
Have you followed all the duplicate content rules and still been penalized?
Google says the canonical link element has been tremendously successful. It didn't even exist a year ago, and is has grown exponentially. It has had a huge impact on Google's canonicalization decisions, and 2 out of 3 times, the canonical tag actually alters the organic decision in Google.
Google says a common mistake is designating a 404 as canonical, and this is typically caused by unnecessary relative links. So, avoid changing rel="canonical" designations, and avoid designating permanent redirects as canonical.
Also, do not disallow directives in robots.txt to annotate duplicate content. It makes it harder to detect dupes, and disallowed 404s are a nuisance. There is an exception however, and that is that interstitial login pages may be a good candidate to "robot out," according to Kupke.
Kupke says that canonical works, but indexing takes time. "Be patient and we WILL use your designated canonicals." Cleaning up an existing part of the index takes even longer, and this may leave dupes serving for a while despite rel=canonical, Kupke adds.
At SMX, Google announced that cross domain rel=canonical is coming within this year. So for example, if the Chicago Tribune has an article on the New York Times, and the rel=canonical points to the Chicago Tribune then Google will only credit the Chicago Tribune with the content.
Duplicate Content in Bing
As far as how Bing views duplicate content, intention is key. If your intent is to manipulate the search engine, you will be penalized.
Sasi Parthasarathy, Program Manager of Bing says to consolidate all versions of a page under one URL. "Less is more, in terms of duplicate content." If possible, use only one URL per piece of content.
Bing isn't supporting the canonical link element (as a ranking factor) yet, but it is coming. They do say to use it, but it's just not really a ranking factor in Bing yet. Bing says that there has been an increase in the usage of canonical tags in the past 6 months, but adoption issues still exist. According to Parthasarathy, 30% of canonical tags point to the same domain (which is fine), and 9% use it to point to other domains. This could be a mistake or it could be manipulative. Bing says they will look for other factors to try and determine which it is.
Bing says canonical tags are hints and not directives. "Use it with caution," and not as an alternative to good web design.
With regards to www vs non-www, just pick one and stick with it consistently. Remove default filenames at the end of your URLs. Bing also says 301 redirects are your best friend for redirecting, use rel="nofollow" on useless pages, and use robots.txt to keep content you don't want crawled out.
Duplicate Content in Yahoo
If everything goes according to plan, you're going to need to worry about how Bing handles duplicate content if you're worried about how Yahoo handles it, but Yahoo's Cris Pierry, Sr. Director of Search, offered a few additional tips.
Pierry says descriptive URLs should be easily readable, and it's not a good idea to change URLs every year. In addition, use canonical, avoid case sensitivity, and avoid session IDs and parameters.
Pierry also says to use sitemaps, and submit them to Yahoo Site Explorer. Improve indexing by proper robots.txt usage, and use Site Explorer to delete URLs that you dont' want Yahoo to index. Finally, provide feeds to Yahoo Site Explorer, and report spam sites linking to you in Site Explorer.
Yahoo says metadata and SearchMonkey are enhancing presentation.
Search Engine optimizaton is really a balance of what you do and what you do not do. SEO is a process which needs your time, efforts and commitment. You dont do SEO today and reap its award tomorrow. SEO is a constant and consistent process.
With the foreseen changes to happen in the world wide web, all you need to do is be ready. Remember that you are doing SEO for your readers, subscribers or consumers and search engine friendliness follows smoothly when that is your mindset.
Here are simple checklist to serve as a reminder:
- SEO is not one time knockout punch but a commitment to improve on a regular basis.
- Do not be tired of learning new SEO secrets and techniques. The turnover of technologies is very fast paced and what you know now may not be useful tomorrow. Always go for new skill set.
- When hiring an SEO company, ask all you want to ask them.
- Patience is an SEO virtue. It will take a few months or so before you see its results.
- From the start, make use of web analytics as guide to setting your SEO goals.
- Do not forget the basics of website building.
- Incorporate the website map page that can aid the search engines spiders to crawl its way ariund your website.
- URLs must be SEO friendly. As much as possible, make use of keywords which can easily be recalled by internet users.
- At the kick ofof your SEO project, search for keywords that essential for your business or field.
- Give your web pages relevant and unique titles and descriptions.
- Think of your readers or consumers before thinking of Google, Yahoo! and Bing.
- Unique contents never fails. Original content will make you stand out from the rest. Search engines will love you and so will the internet users.
- Establish link wisely using reliable and trusted search directories.
- Blog search engines love blogs where their spiders can crawl for fresh and well-structured information.
- Issue press realese to give your site some exposure. Remember though that there must really be something news worthy or else it will not serve its true purpose.
- Be active in social media marketing. Actively participating in different websites will help establish your credibility. Once you are considered as an expert in your niche, word about your website will spread like fire online.
- Maximize the opportunity of winning your local traffic. If you own a business, post your number and address where potential clients can contact or visit you.
- Take advantages of the free tools that are given by search engines and different websites. This will help you implement SEO without costing you any money.
- Diversify where you get your traffic. This will keep you safe from any algorithm updates which may hit your website hard. Grow your market through newsletter, ezines, blogs, social media and local search. Potential clients are all over the place and you should have a very good marketing strategy to get a big chunk.
- Always be updated. Keep the list of SEO resources which you can use. Never get tired of looking for new references since SEO will also evolve as search engines, the internet and the users continually evolve. Make sure that you will not be behind SEO race.
Evolving of Internet and SEO
How we are using the internet is changing the world. We are using it for business, for arts, or simply for expression of our ideas. Still the future will be focused on reaching to other people online. According to experts, how you should optimize your website will also get a facelift.
Experts are foreseeing how search results will be subjective. There will be big shifts with how we see the page results in Google, Yahoo! and Bing.
Experts are foreseeing how search results will be subjective. There will be big shifts with how we see the page results in Google, Yahoo! and Bing.
How you will see your search results on your end will not be the same how one person on another computer will see the search results. Personalization will be the name of the game and things will depend on the search history of the individual.
Let’s say you enter a generic term like “dog”. One person might be looking for the types of breeds while another is looking for adoption information for dogs. Ideally, search engines will know what one is looking for.
Let’s say you enter a generic term like “dog”. One person might be looking for the types of breeds while another is looking for adoption information for dogs. Ideally, search engines will know what one is looking for.
Search engines will be able to predict what your intention will be. This may be based on your IP which is tracked by the search engine. The search engine will know when you enter “Mercedes Benz” in the search field. It will determine if you are just researching for information or do you have an inclination to buy a car. The search engines will be able to take you to the web pages that will answer your needs.
Page ranking may soon be dead. Experts are predicting major shifts that internet users will see in their search results. SEO consultants will have to look into conversions, actions, bounce rates, traffic, and analytics.
Traffic will be the name of the game as intent based search and behavior based searches start to go full swing.
Traffic will be the name of the game as intent based search and behavior based searches start to go full swing.
Search engines will have the capability of crawling into audios, images, and videos. The search engines will be able to convert them to text and tell how interesting, relevant, and reliable your website is.
Videos will be search engine friendly and gone will be the days when search engines don’t find videos and audios useful. Spammers will not enjoy the future of the internet since they are just scraping on text which will not get the ranking or attention from the spiders. Generally, internet marketers must come up with contents that can convince users to bookmark their site, interact, read, or other things which will mark the site as very important to the user. Technologies that recognize the contents of scanned objects are also being developed. This will paved the way for inclusion of books, letters, and other documents as part of the search results. SEO wise, these materials cannot be beefed up easily because of the set up but will be very useful for everyone as the resources for information broaden. Not relying purely on metas or tags, search engines will be able to visually identify specific faces of persons, or places that one enters into its search fields. Specific keywords in a speech or audio file can also be recognized and be easily found through the search engine. Social input will be very important in the future and internet marketers will have to find a way so users will favor their websites.
Videos will be search engine friendly and gone will be the days when search engines don’t find videos and audios useful. Spammers will not enjoy the future of the internet since they are just scraping on text which will not get the ranking or attention from the spiders. Generally, internet marketers must come up with contents that can convince users to bookmark their site, interact, read, or other things which will mark the site as very important to the user. Technologies that recognize the contents of scanned objects are also being developed. This will paved the way for inclusion of books, letters, and other documents as part of the search results. SEO wise, these materials cannot be beefed up easily because of the set up but will be very useful for everyone as the resources for information broaden. Not relying purely on metas or tags, search engines will be able to visually identify specific faces of persons, or places that one enters into its search fields. Specific keywords in a speech or audio file can also be recognized and be easily found through the search engine. Social input will be very important in the future and internet marketers will have to find a way so users will favor their websites.
Dynamic Urls Vs. Static URLs
Static URLs outscore the dynamic URLs in terms of search engine indexing. The latter is not favored by the search engines because they do not give much of an idea what the site is all about.
Dynamic URLs are generated only upon a request or after an action like. Search engines do not see these pages because when indexing, they crawl what is there and are not designed to fill up any forms. Dynamic URLs are still indexed by the search engines today but is done comparatively slower with static URLs. Some of these dynamic URLs maybe stored in the server but are skipped by search engines because they contain too many special characters like question marks used in forms. There are available URL rewriters which will help one convert dynamic URLs to appear as normal HTML web pages. This way, they can be handled easily by both search engines and end users.
Dynamic URLs are generated only upon a request or after an action like. Search engines do not see these pages because when indexing, they crawl what is there and are not designed to fill up any forms. Dynamic URLs are still indexed by the search engines today but is done comparatively slower with static URLs. Some of these dynamic URLs maybe stored in the server but are skipped by search engines because they contain too many special characters like question marks used in forms. There are available URL rewriters which will help one convert dynamic URLs to appear as normal HTML web pages. This way, they can be handled easily by both search engines and end users.
Formatting your frames and javascript
Search engines view one URL as a single page. When frames are used by web designers, search engines get confused because a framed page may actually share a single URL but contain several web pages. They can still be indexed by the search engines but it serves as a challenge for them. The evolution of the internet paved the way for less and lesser use of frames in web designs.
When frames cannot be avoided, web designers must again provide useful text descriptions in their tag to help search engines find these web pages.
When frames cannot be avoided, web designers must again provide useful text descriptions in their tag to help search engines find these web pages.
Websites are basically built on the foundations of HTML but this language is not capable of supporting the requirements of internet users today. Storage of session and database capabilities is well beyond the borders of HTML.
Javascript and PHP are utilized to handle other important needs of websites today. Like those mentioned above, search engines also ignore every javascript that they encounter on a web page. Links that are placed within the codes of the javascript are ignored by the spiders and are therefore not indexed. Some place the javascript codes in the HTML but it may be too cluttered for the search engine spiders that they skip it most of the time.
Javascript and PHP are utilized to handle other important needs of websites today. Like those mentioned above, search engines also ignore every javascript that they encounter on a web page. Links that are placed within the codes of the javascript are ignored by the spiders and are therefore not indexed. Some place the javascript codes in the HTML but it may be too cluttered for the search engine spiders that they skip it most of the time.
Process of formatting your movies and animation
Movies and animations are at the same stage like the images. They are very friendly to the users but are not SEO optimal for the search engines. Flash movies for site introductions are eye catchers but you can imagine how search engines will miss all of the embedded contents.
Movies and animation are ranking killers especially when you think of their contents being able to be explained or presented on text which can be indexed by search engines. Web designers go around this problem by providing search engines an HTML version of the contents presented in animation or flash movies. This way they can still be utilized by the site for better page rankings. Themovie files or animation files are excluded by the designers by using robots.txt so the website will not be tagged as having duplicate contents. Too much flash must be avoided until the technology of browsing through the movies and animations will be developed by the leading search engines.
Movies and animation are ranking killers especially when you think of their contents being able to be explained or presented on text which can be indexed by search engines. Web designers go around this problem by providing search engines an HTML version of the contents presented in animation or flash movies. This way they can still be utilized by the site for better page rankings. Themovie files or animation files are excluded by the designers by using robots.txt so the website will not be tagged as having duplicate contents. Too much flash must be avoided until the technology of browsing through the movies and animations will be developed by the leading search engines.
Process of formatting your images
The different search engines do not know how to see the visual extras of websites like images, flash movies, audios, and java scripts. Web masters are able to help search engine spiders by making use of text descriptions. These texts about the visual extras will enable the search engine to index them.
The search engines may evolve though in the future with them able to index images or videos without the need for text descriptions.
Images
Images are essential to the design of the website. They are a must so they will be attractive to the eyes of internet users. The dilemma of webmasters though is that search engines will not be able to use any of the information that will be placed in the images.
It must be pointed out that clear text links and proper anchor text are as vital as the images. The use of images and textual links is a tough balancing act. Great images may be very friendly to internet users but they will be useless if search engines can not find them. A design compromise must be made to make sure that the website is SEO friendly.
Site owners and designers must closely collaborate and agree that images are still vital parts of the design but they must not be used for displaying text or serve as links. It is not an option to dismiss the use of images since it is an integral part of the aesthetics of the website.
HTML specifications do not require descriptions of images but textual descriptions are a must so search engines will be able to find your website. Make sure to use an informative name and provide appropriate additional information.
Do's and don'ts to abide by the copyright law
Copying web contents is an easy as clicking few buttons. Any one can grab text, images or video from one website and use it in another. When managing your website you must have a clear understanding of copyright law. Below are some practical pointers so you will not voilate this creed:
- You can use and copy materialswhich are under a public domain. These are materials which donot have the copyright notice or stuff in the website of the federal government.
- Fair use of short excerpts from copyrighted materials for the purpose of reporting, criticism or commentry is allowed by law. You can quote the portion of the material and will not get into any trouble.
- You are allowed to make use of facts and ideas that you can find on the internet. This doesnot include the forms or structure which may be protected by copyright laws.
- You can also find procedure, slogans, title, short pharases, list of contents or ingredients, symbols or names which are not protected by copyright laws. Take note that some of these may be protected by the trademark law.
- Nominative fair use of company logoes or names is allowed by the law for the purpose of criticism or analysis.
- You can make use of the company names in your domain be sure that you place a note that you are not in anyway trying to deceive the public that you are representing the company or related to it in anyway.
- You need explicit permission from the author of a copyrighted work before you use it in your website. This means that simply quoting the source or author will not automatically save you from copyright infringement law suits.
- Remember that all printed or digital works are protected by copyright even though there is no explicit notice printed or posted with them.
- Carefully check the copyright of the materials that you intend to use so you know what kind of permission you need before doing anything.
- Authors of the original content maynot go after you for infringement even if you do not use their materials commercially. Acquiring explicit permission from the owner is the safest way to avoide headaches.
- Removal of duplicate content doesnot necessarily save you from copyright infringement. You will still be on the hot seat in case the author goes after you in court.
- If you can not find the copyright holder of a material, this doesnot mean that it is available for use. You may still be held possible for copyright violations.
Some ideas for formatting, avoiding duplicate content
Formatting Your Content
When you have a tons of contents on your website, you need to highlight the important points from the rest of the words. You make them bold or italicized so human and search engines can recognized the important wors and pharases easily.
Be careful not to over do the text with tons of bold and italic texts because it will not serve its real purpose. Make sure that you lay out your pages optimally for the human eyes.
Avoiding Duplicate Content
When you get new content, you always need to ask yourself if it is an original content. If your answer NO, then expect trouble.
If the contents in your website were stolen from the pages of other websites then you have posted an illegal copy of the web contents. Search engines will tag these contents as a duplicate content and the reasult will not be favourable to your website. Your website may ultimately be out of the search reasults.
One way of going around this is by obtaining rights to tweak the contents so you can make it original for your website.
Search engines have been very strict about duplicate contents when webmasters try to manipulate the system by creating multiple copies of web pages to hit the high rankings. The search engines algorithms were fooled that the website have the ton of contents when in fact they cannot be consider authorities in their niche.
The malpractice had resulted to search engines activating duplicate contents filters. The content filters remove the suspicious pages. One down side of this is that some legitimates sites like manufacturing companies who share contents with its distributors are taken out of search reasults.
Original content give high ranking
Search engines rely on the text that can find in your website to determine its relevance and ranking when it displays the search results. This is the primary reason why original content is must.
Internet users go for the freshest and most relevant contents in the internet. Your website must be frequently updated to increase the chance of search engines spiders crawling to your web pages. Logically, better contents will place you ampong the top search results. This will mean more readers or more customers on your part.
There are company sites which really do not focus on providing information on a regular basis. These companies may resolve this by coming up with a newsletter section or RSS which can be distributed to their clients.
You can find ton of contents everyday to put into your website. You can tweak the information you find to make SEO friendly headings and body so search engines will find you.
Remember that the contents you are putting into your website must be useful to your clients or readers. If your content smells like advertising, internet users will not find it very practical for any of their purpose.
If you are operating an online business, you can have an automatic updates of hot or new product lists, discount, online calculators and the works. This may not bring in new visitors but these tools are very useful for your clients and will have a very positive effect on your business.
You can also put up a news section where you can update your readers about changes, events or post some reviews. Another way to get fresh and free content will be through RSS feeds.
Fading metatags still increases your visitors
With the evolution of how search engines determine the relevance of your website, metatags are fading from main stream website design. There are still search engines though that makes use of metadata below the clickable search results. Once users find the information useful, the chances of going to your page increases.
Some search engines still use metatags in their formula to rank your web pages.
These metatags is a tool that web masters use to give users and search engines what their website is all about.With the metatags, search engines are able to figure out the relevance of websites depending on the themes and topics that it contains. Using metatags will not hurt and may still help bringing in the traffic that you want.
Most webmasters or designers make use of the metatags through meta keywords injected into them. A list of keywords in the metatag is a very small boost to have search engines recognize your website but it is worth using.
There are also meta robots that are being utilized to keep contents from search engines crawlers. There are contents that you need to be in your website but you don't want search engines to see and index them.
The vital part of links for building your online presence
How the world wide web is constructed is best described by links. Links are the association created by the foundation of hypertext. You link to the websites that you like and likewise the other websites will link to your pages.
All the web pages in the internet are interwoven and interlinked. The spiders of the search engines crawl through these links to find relevant web pages when a internet users enters a search. The more links you have, the faster the search engine spider will find your website. Lesser links means less chance for your website rank on the top pages of the search engines.
Search engines do not simply rely on the quantity of the links of your site but also check for quality of the connections as part of its algorithm.
When we consider SEO concerns, there are two important types of links- inbound and outbound.
Outbound links originate from your website interconnecting to another website. On the other hand, inbound links or backlinks start from other websites going to yours.
All the web pages in the internet are interwoven and interlinked. The spiders of the search engines crawl through these links to find relevant web pages when a internet users enters a search. The more links you have, the faster the search engine spider will find your website. Lesser links means less chance for your website rank on the top pages of the search engines.
Search engines do not simply rely on the quantity of the links of your site but also check for quality of the connections as part of its algorithm.
When we consider SEO concerns, there are two important types of links- inbound and outbound.
Outbound links originate from your website interconnecting to another website. On the other hand, inbound links or backlinks start from other websites going to yours.
- Backlinks
Backlinks are crucial since they serve as a measure of your popularity of your website among internet users. You can consider some backlinks good and some bad. Categorically speaking, backlinks are not equal because they depends on the reputation of the website that connected to you page. Links coming from relevant sites with similar themes and subjects may be considered backlinks. Bad backlinks begin from suspicious places in the internet like link farms. These should be avoided as much as possible. Links which are hooked to your website without your knowledge must be declined or removed.
You can obtain backlinks from different web directories if you are just starting to build your online connections. There are backlinks builders that you can find online. Webmasters of different websites negotiate terms so aggrements can be reached and links between websites will be exchanged. When doing these, be sure that you are linking with good sources.
Buying backlinks is also a well known practice to establish your presence in the internet. You even can share your link to this site too. visit http://www.mytrafficinfo.co.cc to list your links in this page.
You can obtain backlinks from different web directories if you are just starting to build your online connections. There are backlinks builders that you can find online. Webmasters of different websites negotiate terms so aggrements can be reached and links between websites will be exchanged. When doing these, be sure that you are linking with good sources.
Buying backlinks is also a well known practice to establish your presence in the internet. You even can share your link to this site too. visit http://www.mytrafficinfo.co.cc to list your links in this page.
- Internal Links
Internal links or connections between pages of the same websites are also very important.Aesthetically, using graphics or buttons for links are a lot prettier but not SEO friendly. Instead of these, it will be better and wiser to consider using text links. The text links can be seen by the search engine spiders compared to the design blinks like flash animations, images or buttons. If it will be unavoideable, play safe and make use of textual descriptions in their tags.
- Anchor Text
Anchor text is one of the most crucial elements in the success formula of backlinks. It is the text that someone clicks to go to the hyperlinks that you provide. The anchor text is where all action starts. You will be getting readers, subscribers or clients, because of good anchor texts.When you browse through your backlinks, it will be best to look into the anchor text and make sure that you have properly injected keywords into them. SEO work will be lot easier if you are using anchor texts.You can find free backlink anchor text analyzer online to check if you have used backlinks appropriately. Aside from the link itself, the text around it must also be catchy enough to convince users to click them.
- Link Do's and Don'ts
Links make your websites relevant and creditable but like keywords stuffing, too much links bought to boost traffic must be avoided. The search engines will not be pleased to see thousands of links being bought by a websites. It will be too manipulating of the ranking system and they do not appreciate this.If you are planning to use link farms, evaluate your situation carefully and determine if it will bring you any good or will buying links will give you the worse end of the deal.Link exchange may alsohave a negative effect in the long run. Too much links from a single site will somehow "marry" your pages to the other websites. You also have to worry of the text links being removed by other parties.A good ratio between inbound and outbound links must also be maintained. It may really depends on the purpose of your website but the ideal is to keep the balance between two.
Increasing Keywords by using them in the right places
Quantity is not only good use of keywords but also the quality of how you use them in your website. Keywords used in the page title, Url, headings and first few paragraphs are considered as treasure mines by search engines. They are considered valueable compared to the other keywords that you place in the buttom position of the article.
Using the right keywords placed in the right places will nitro boost your success when compared to the competition who has the same keyword density but doesnot have the keyword in the right vital positions like domain name, first paragraph or title. Google, Yahoo!, Bing and other search engines will recognize your website as more relevant and more important. Here are some spot where they count most:
Your domain name serves as the signboard of your business. When you have a website about cell phones then you might have to put cell phone or mobile phone in your domain name. To trim it down bit, if you have a mobile repairing service then it might be best if you incorporate this in your domain and make it sound like mobile0phone-repair.biz or.com.
Putting as much major keywords in your Url may help your ranking but you also have to think of how people will recall your website. Keyword greediness will not be very helpful if you are thinking of a domain name. As a measure, more than three words in the domain name sound a bit much.
There are available online tools which can help you think of domain names that are keyword rich. These tools will be able to help you out in case the names that you thought of are already taken.
Search engines will also find websites relevant if you use keywords with your directory and file name.
Page titles are great spot to place keywords on a webpage. It may not be mandatory to fill up for the sake of SEO. Unlike the URLs, page title may be as wordy as you want so you have the chance to inject some important keywords.
Heading serves a lot more purpose aside from making your web page friendly to the reader's eye. From an SEO perpective, headings which will divide the paragraph are very important especially if they contain valueable keywords.
There is no written guidelines as to how many words a heading must have but common sense dictates that too long a heading will mean poor readability of the page. You need to consider less than 8 words at max for good heading. You can also vary the heading's font and color.
What is Keyword Density?
After knowing the important keywords that will land your website on the top search pages, it will also be best if you know how make your web contents keywords-rich. The keyword density is the measure of how your web pages are relevant to the information needed by internet users.
The higher the density of your keywords, most likely the more relevant your page will be. Technically, 3 to 7% for major keywords will be very good structure. Minor keywords can be given a 1 to 2% density in your pages.
Utilize the keywords that you have to make sure that your relevant will be your content. You have to be careful though that you will not sacrifice the readability of your web contents when you plant too much of the keywords needed. This may win favor from search engines in a way but not your potential readers or customers who will not understand a speech of sense from your website. Overdoing it may also result from banning of website from certain search engines cause it will be interpreted as manipulating search results.
There are no set rules when optimizing your web pages with a set of keywords from a very good list but always remember that you design your pages for your readers and customers not just merely for search engine spiders. Keywords stuffing is taking advantages of the system is considered very unethical in the information technology world.
keywords Spell Online Success
Keywords are the most vital SEO point that search engines look for. The keywords on your web page will be matched against the strings of searches that internet users type into the search engines. The right keywords will spell the superlatives for your online success and profits.
It may sound trivial when say having the right keywords, must be the task of choosing the right keywords is vital and may at the time is difficult too. Determining the keywords may entitle research, and knowing what to look for will make life easier towards optimizing your website.
Some years ago, it was very easy to be the top result on the search engines when you use the right keywords on your websites. Today, comperatively you have to do alot more and exert more effort so you can be among the highly ranked pages. Keywords are still key to online success.
Winning the top ranking today involves doing well with two or three word search strings. They are easily manipulated compared with one word searches which can lead you this week on top 10 and the next week on the forget the website pages. The competition among millions of websites is very stiff and almost every websites has SEO plans in place.
One word strings are still feasible but they should be working well with other expressions for high ranking. If you have a website about "mortgage" you have to include other keywords like "mortgage insurance", "fixed rate mortgage", "variable rate mortgage" or"refinancing" plus a bunch of other useful phrases. Thinking broad like how searchers will look for information will help you execute your plans better.
When you are planning how to optimize your websites, it will be best to think of keywords that describes the content of your website and think how they will be entered by the usersof your potential clients to the search engines. You can also include synonyms that may be used by internet users when they search for information. The search engines though have algorithms which can match the words with synonyms in their database.
You can also develop your website to follow the certain theme relevant to your business and the possible keywords people will search for. This way search engines will be able to find your website which is specifically following a theme which can match the strings of searches people type in.
There are also tools online which can help you determine the keywords that you need to emphasize for a particular web content. These tools will tell you which are the hot keywords and which are not appreciated much by search engines.
There are also certain keywords which cater to narrow searches which can make your web site very relevant. You can target a segment of your potential market by anticipating phrases which may not be that popular but still cater to your potential customers.
Your SEO goal and how you optimize your website
Gaining the top position in the search results for the search engine is any webmaster's dream. Any SEO company will promise you heaven and earth to achieve that position. The internet and how search engines reads your websiteevolves on a regular basis thats why SEO must be long term process so you can always be among the top results.
SEO doesnot only target the traffic that it can bring to your site. What counts is how it can help your website or your business have the optimal conversion rate. Conversion means visitors turning into customers or being repeat users. Conversion brings life to online business.
SEO will make you realize that originality of content is king of all means to be successful online. Injecting money phrases and tons of keywords, or inapplicable links to your websitedoesnot do the trick and will not bring you on top. SEO must be set you apart from the others. SEO will not worry about search engines but worry about the users of the site which will bring the game into your business.
Getting SEO entails simple steps
- Determine your goal for your website.
- Search for seo companies and short list teams which can help you achieve your goal through ethical SEO practices. You can get some managed seo companies in this site too.
- Choose the SEO companies that can give your references of their works on the internet and see how they are doing with the search engines.
- Ask the seo professionals on how they will analyze your website, your competations, and how they can improve their current status. You can mail your question to www.mytrafficinfo.co.cc to analyze your page before submission.
- Collaborate with them on the strategy of approach that they want to apply to your website. This may entail revision of contents or as much as redesigning the whole website so the search engine will rank it better.
- Beware of any company that boasts of ties with google or any other search engine companies because most likely they are not legit.
Methodology of dealing with your Page Rank
Search Engines practically use the same process in determining the relevance of websites. What differ are their critera in determining what is pertinent to the search of their users. What appeals to google may not be so appealing to Yahoo! so there goes the no.1 spot on search page. Yahoo! might goes for page keywords while Google looks for page link and prefers older websites.
Today, one good measure of how your website is doing on the net is page rank.Google looks at how the page are linked together. So practically, one page is casting a vote for another page. The more votes, the higher the page rank becomes. It also matters from which websites the vote is coming from. The more important the page is the more important the vote becomes.
Google gives every page of a website a ranking depending on the relevance of the data to the products or services that you offers. Better page rank means you will be among the top listed websites.
You may see some pages given a 0 page rank. This doesn't mean that it has Zero value but rather it is worth very little. The page ranking is exponential so it will not be really that valueable if you move up from 2 to 3. Only a few pages rank beyond 6. Google of course ranks 10.
If a website has a pagerank between 5 to 10, that is considered an optimal page rank. It will be one reason why a certain website will be among the top results when one searches the information.
SEO plays a vital role to design or structure your site so other web pages will linked to it. This will results to better page ranking. On the other hand, the pagerank stats are also vital to determine your SEO needs and strategy.
Reality Bites: Understand How search Engines Work
Getting the best out the search engine optimization means understanding how search engines work. The basic premises of knowing search engines is that it doesnot see websites as we view them. From our standard point, we appreciate the website's graphic, the colors combination, the content and all other things that tickle our imagination.
Search Engines sees the websites based on the text that they contain. They crawl different websites to see what useful things they contain. They base their judgement on the contents of the website. That's just one part of several other things that they do:
- Crawl
- Index
- process
- Calculate
- Determine Relevance
- Retrieve
Search engines will make use of crawlers or spiders to explore the billions of pages on the internet. There are computer software which is specially designed to roam aroun the internet, crawl into every websites, spiders cannot visit your webpages everyday to find out what is new or what has been updated, so there will be day when you have to be sufficed that you are doing the necessary SEO work.
There are tools that you can find in the internet to find out what these search engines spiders are looking for. There are simulators that can tell you what the spiders appreciate. If you have all the glitters of flash movies and images but the spiders cannot find them, then they do not count. What cannot be seen by the spiders cannot benefit you to get the better ranking from the search engines.
The search engines make use of what they find by indexing revelent information in the database. Indexing involves tagging the words that best describe your website. These keywords will be associated to your website and will be retrived when one searches for these keywords. Optimizing your websites with the right keywords will help search engines index your website and give it a higher ranking.
When a person types a phrase to be looked for, the search engines will process it. Processing of information entails comparing the words or pharase entered against all information that is indexed in its database.
We will be looking at millions of matches so the search engine makes our lives easy by calculating for the relevancy of the websites to what we are searching for. How the search engines does this is a very complicated process that involves keyword density, links, metatags and a lot more factors.
Search engine have different algorithm to come up with the results, thus we are given options by Google, Yahoo!, bing etc. From time to time, the search engines also alter their formula to determine the relevance of the websites so it is very important that you have an SEO plan to keep pace with any development. SEo will make sure that you are among the top search results.
Once the search engine has determined the right websites that you might be looking for, it then retrieves that data and displays on our browsers the lists of web pages which can shoose from.