The ultimate process to apply the" BUM Marketing Method "to Increase Affiliate Sales
There is quite a buzz about the BUM marketing method these
days and rightly so. BUM marketing is easily the easiest marketing
method to follow. As developer Travis Sago states on the BUM marketing
web site, this is something that anyone with some time, an Internet
connection, and the ability to employ a logical thought sequence can
accomplish.
Within
this context, the use of several of the approaches found within the
BUM marketing approach can be used to increase the sales potential for
any affiliate marketer and result in an enhanced revenue stream. Here
are a couple of the ideas from the BUM marketing method that will help
you to begin thinking in terms of how to make more money.
One
of the key components of any affiliate marketing program is to find
ways to get the right people to click on ads. Generally, this means
driving people to the pages where the ads are housed and keeping their
attention long enough for them to spy the ads and decide to give them a
try. One of the main ways to accomplish this is with the use of keyword
optimization.
Contained within the BUM marketing method are
some simple tricks to uncover key words and key phrases that regularly
result in a lot of hits on search engines. Making sure that the
content of the web page where the ads will reside is rich with those
key words will make it much easier for people to find the pages online
and will increase the chances of them clicking on the ads.
As
Sago points out, there are several places around the Internet that
Google seems to love, and getting content on those sites is free. All
you have to do is contribute content, arrange for the ads associated
with your affiliate programs to pop up on those pages, and you are off
and running.
The
BUM marketing concept also has a recommendation when it comes to
writing your content. Borrowing the principle of KISS from public
speaking programs, you want to keep the content simple and fun to read.
How
to topics are great and a format that includes quick and easy reading
sentences and bullets will go a long way toward becoming favorites on
search engines? As Sago makes clear, it is not necessary to create a
doctoral dissertation in order to write a piece that is informative,
interesting and has plenty of key word enrichment. Generally, an
article that is between two hundred and five hundred words will do the
trick nicely.
Placement
of the content is also very important if you are to hope to bubble to
the top of the search engine listings without having to pay for the
privilege. From this perspective, there are several article web sites
that welcome contributions by people who can put together a credible
string of sentences.
While
the sites do not pay you for the content, that is perfectly fine in
this instance. What you want is a slot on a web site that is loved by
the search engines and will allow affiliate ads to run along with your
content.
Identifying
those web sites and contributing that free content, then placing your
affiliate ads to run with your content will result in much more income
than developing your own web site and scrambling to find ways to get
noticed during searches.
The
overall emphasis in the BUM marketing method is to make the best use
of resources that are already in place on the Internet. By using online
tools to identify popular keywords, writing short articles that will
include those keywords, and placing the content on the right web sites,
you will be well on your way to making a nice amount of sales each
month with your affiliate marketing programs.
BUM Marketing Exposed For Affiliates
Marketing
programs come and go. Some of them breed a lot of success and others
don't fare so well. In many cases, there is a lot of expense involved
to sign up for a program, get the materials and set up shop. None of
this is true with BUM Marketing.
As
a common sense approach to creating an ongoing revenue stream, the
basic concept of BUM marketing is to make good use of the resources
that are already available on the Internet. The great thing is that
using these resources requires little on the part of the user, other
than free registration for revenue generating tools, posting free articles, and being inventive with SEO optimization.
The
founder of this common sense marketing concept, Travis Sago, credits
his wife with coming up with the name for the method. The name comes
from the belief that Sago could take any bum off the street, trot him
or her down to the local public library and onto a computer, and help
the individual develop a revenue stream that would begin to bear fruit
within a very short time.
True
to his word, the free online training video that Sago has developed is
not just a teaser designed to entice people to buy an e-book or sign
up for some marketing concept. There is actually a great deal of usable
information included in the course.
You can learn some valuable information about how to use Google search engines
to your advantage, some great places to create how to articles and
incorporate keywords that will result in some excellent income
opportunities. Sago shares a lot of expertise that he gained by trial
and error, and helps people to sidestep situations that could slow down
the process.
For
those that may wonder how to go about getting the most from keyword
optimization, Sago provides a perfectly simple and logical way to
uncover phrases that are sure to be attention grabbers and get you to
the top of the search engines. He uses a method that anyone can use,
and curiously enough, one that not that many people actually think
about using. Of course, this is true of quite a bit of the information
contained in the BUM marketing course; it is all out there, but before Sago, nobody took the time to put it together in such a logical and straightforward manner.
There
is one word of warning here. Sago does not present a get rich quick
marketing scheme. There is some work involved with the BUM marketing
method. It requires establishing the portals for revenue generation and
then also researching and writing copy that provide opportunities to
prompt folks to visit those portals.
This
is not a program where you fill out a couple of blanks and consider
yourself done. Be prepared to put in some time getting started. Also,
while the odds are very good that you will see some revenue in a very
short time, don't expect an avalanche right out of the box.
Like
any business, it will take time to build up those revenue streams.
Sago makes this clear in the course and also offers helpful ideas on
how to incrementally increase your web presence and over time establish
a nice steady income. For people that have tried online affiliate
marketing and not done very well, BUM marketing may
be just the approach you need to think about in order to get moving
again. Anyone what is interested in giving affiliate marketing a try
should take the time to sign up for this free course and soak up this
excellent process.
BUM
marketing is easily one of the most comprehensive, yet most common
sense approaches to affiliate marketing to come down the road in a long
time. Check out some of the reviews of BUM Marketing available online,
as well as visiting the BUM marketing web site. It will be time very
well spent.
Recommended SEO-Oriented Affiliate Marketing Techniques
If
you want to make more affiliate sales, you have to ratchet up your
traffic-generation efforts. There are a number of ways in which you can
do that. You can send out solo mailing ads, you can use pay per click
advertising, you create banner ads, you can post on forums -- et cetera.
Of all these avenues for traffic generation, search engine optimization may be one of the cheapest in terms of the amount of time and money it will take per visitor generated.
One of the biggest bonuses to SEO-generated traffic
is that it continues to flow in without any additional work and money.
With that said, you are probably familiar with the many routine ways
of generating traffic. You know about using tags, using keyword
optimization, submitting articles to directories, getting back links,
etc. This is nothing novel. You’ve tried these techniques and you’ve
either gotten results or not).
At this point, what you’ll want to do is find a couple of feathers to put in your cap – a few truly novel SEO techniques
that you can use to boost your results. With affiliate marketing, you
have a number of interesting options. I will discuss some of them in
the remainder of this section.
Let’s start with “Niche Marketing on Crack”: http://www.nichemarketingoncrack.com/.
Sound
interesting? This is a new method from Internet marketer “Andrew
Hansen”; and it offers a far more realistic, far more credible
explanation of how you can generate traffic as an affiliate product
marketer.
Now,
unlike most big launch products you’ve probably seen, it doesn’t offer
a plan for making a million dollars. And this is perhaps one of its
best features. Rather than giving you the “big plan,” it tells you how
to make small sites in a short period of time that will make you a
small amount of money each year. One of the strangest things about this
product is that the claims are unsettlingly reasonable.
Additionally,
it teaches readers how to become successful and replicate that success
dozens of times over through a fool-proof system. Rather than giving
readers an opaque set of directions or a laundry list of Internet
marketing banalities, it gives readers a clear, step-by-step set of
directions that walk you through the entire process. Andrew claims that
his girlfriend and her mother were able to replicate his success—were
able to make sales consistently with these sites—with no prior
knowledge of Internet marketing.
But
that’s not all. In addition to using Andrew’s strategy, there are a
number of other methods you can use to generate traffic for little or
no cost through search engine optimization. For instance, you create a
forum on your site; and encourage people to post. Not only would this
help to encourage repeat traffic, but this would allow your .visitors
to generate content for you, which search engines would rank and
attribute to your site.
You
could also use scripts to collect data and arrange it in certain ways
on your site. For instance, Mr. Rat’s Amazon product feed (which you
can find here http://www.mrrat.com/scripts.html
html) collects information from Amazon and then displays it on your site according to your own specifications.
You
could purchase or create scripts similar to this that automatically
collect product information and display it in a unique way. Google will
take not of this next time they rank your site; and you are likely to
see an improvement in your search engine ranking positions as a result.
Tracking and Monitoring your PPC Ad Performance
You’ve
heard the wild-eyed “experts” raving about it: “You have to test and
track”, they’ll tell you. They’ll rattle on, pontificating on the
virtues of tracking and testing. They’ll tell you that you can never
have a successful business without testing and tracking.
They
may even tell you that, if you’re not already wealthy, it’s because
you’re not testing and tracking. But is this all hot air? Or is there
something vitally important about testing and tracking? When it comes
to business, being able to track the effects of all of your decisions
actually is vitally important. The experts may not track and test as
much as they urge you to, but their exhortation is nonetheless correct:
you should test and track.
Doing
so will allow you to determine when something really is effective and
when something simply isn’t producing results.When it comes to pay per
click advertising, you have the unique opportunity to test and track
everything. While you might not be able to test and track your other
forms of advertising as easily, PPC is relatively easy to track; and, for that reason, you should consider doing it, so you can constantly improve your campaigns.
So
what does testing and tracking consist of with PPC? There are several
levels. The first level is testing and tracking the effectiveness of
your advertising campaigns. For instance, out of every 100 people who
view a certain ad you’ve posted, how many are clicking through? This is
your conversion rate; and you should know this, so you can compare
several ads to determine which is best.In the aforementioned situation,
the “tracking” component involves looking at conversion rates. The
“testing” comes in when you slowly tweak the headline in your PPC ad,
testing out different elements to determine which performs best.
Eventually, you should come up with an ad that you cannot improve on
significantly – and this will all be determined by tracking and
testing.
Next,
you will want to track and test your sales page. Again, here,
determine your conversion rate. How many sales do you make per 100
visitors? Also, are there significant differences in conversion rates
for each advertising campaign? Are people searching for certain
keywords and clicking on certain ads more likely to buy than people
searching for different keywords and clicking on different ads?
If
this is the case, then you may be able to afford to spend more money
on certain ads; or you may want to reword other ads, so that you can
weed out traffic that isn’t likely to convert.Even if you’re already
running profitable PPC advertising campaigns, you can still probably
improve your profit margins; however, in order to do that, you need to
know where the deficiencies and break-downs are in your system. Are
they on the sales page? Are they in the ads? Did you select the wrong
keywords? Did you pay too much for certain keywords? Are certain ads
not converting as you expected ?
Whatever
the case may be, you need to figure it out if you want to increase
your profit margins. Luckily, if you’re advertising with Adwords,
Google provides a whole host of tools you can use to track and test
your PPC campaigns.
Not only can you monitor your PPC campaign statistics,
but you can also insert a piece of code in your sales page, which will
allow you to track visitor behavior, so that you know everything
visitors do from the point in time when they view your ad to the point
in time when they buy (or don’t).
Testing
and tracking may not be simple, but it is necessary. Even if you’re
running a profitable business already, you should consider testing and
tracking as a means to increase your profit margins.