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Top 15 Search Engine
Optimization (SEO) Techniques I Forget to Do
Search Engine Optimization is a very hot topic
on the World Wide Web. After-all, everybody wants to rank higher and come up on
the first page of Google search and get more traffic.
Sometimes it is easy to get carried away with
SEO though. In my opinion, the best technique is to keep it simple and apply a
bit of common sense.
Most SEO plugins will take care of the common
architecture related stuff for you. So in this article I will only focus on
techniques that you need to do yourself (or be aware of).
I have identified and made a list of top 15
SEO practices that I tend to forget quite often. These simple SEO techniques,
if practiced properly, can make a significant difference as to how my pages are
ranked in the Search Engine Queries.
1. Use proper anchor text for inter-links. Don’t
use “here”, “there” etc for the anchor text (if you can avoid it).
2. Optimize the images, always create alt tags
and write description in the alt tag.
3. Use search engine friendly permalinks. Try not
to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is
unavoidable but try to keep it to a minimum.
4. Use hyphens (-) between words to improve
readability.
5. Do not use underscores (_) in URLs, use
hyphens (-) instead.
6. Do not use session id in URLs. If you are
using good
hosting then you shouldn’t have
to worry about this one.
7. Avoid using capital letters in URLs. Windows
servers are case sensitive. Keep them lowercase so there’s no confusion.
8. Use internal linking when possible and
appropriate.
9. Use sticky posts (if you can and if it applies
to you).
10. Have a category description paragraph.
11. Let the visitors subscribe to category
specific RSS feed. (Use category
specific RSS plugin for WordPress)
12. Use rel=”nofollow” tag on low value links to
not pass the page rank juice. For example “Read the rest of the entry”,
“About”, “Contact” etc.
13. Use sub-directories rather than sub-domains
when possible. Sub-domains do not share link love from the main domain as it is
treated as a different domain.
14. Research the target audience and aim the site
content appropriately.
15. Keep the content up to date. Visitors don’t
like outdated content. Updating the content frequently also attracts the Search
engines spiders to index the web pages frequently.
Going forward I will try to use this list to
optimize my web pages.
Here is a list of articles you should read to
learn more SEO techniques:
Have you identified any SEO mistakes that you
commonly make?
