And MyTrafficinfo is your free
guide to your blog or website promotion that shows you how to do just
that........................
It is a well-known fact that 75% -
90% (depending on who you talk to) of visitors to web sites use the search
engines to find the information they are looking for. They don't know the web
site addresses for sites that provide the information they require, so they use
the search engines to help them.Because of this, it is imperative that your
site is not only listed in the search engines but listed in top positions. If
your site cannot be found in the top 30 results returned by a search engine, it
will do just as well if it isn't listed at all !!
In today world of information and
communication boom, the methods of marketing and advertising have changed
drastically. With the increase in computer and web usage at home by
all members of the family - web promotion cannot be overlooked.
No marketer can ignore this media
of - World Wide Web. Marketers are looking at integrated marketing
plans which include the tradition mix and the web. The customer has become
aware. He has started to seek information by going online and searching the web
to feed his curiosity and thirst for knowledge about the product, service,
company or person in concern.
They could be using the web to find
information on a new product or service, offices and store locators, new
schemes. Various search engines have come into being to aid the customer.
Creating your own website is the first step towards web promotion. You have to
follow it with banner
advertisement placed on other websites; creating your own
pop-up advertisement. But with the advancement of technology, many viewers are
now starting to use software which screen or even block the tradition banners
and pop-up ads.
This calls from having your own
website being submitted to the various popular search engines and directories.
If you deal in a specialized product and service then you can list with the
specific directories.
You may also be required to
undertake link exchange with other beneficial websites. One may ask why
the marketer should do all this. Well the answer is quite simple - Web gives
the marketer a platform to provide his information both marketing as well
as corporate.
In addition to that the marketers
can use the web to get information from the customer through mailing
list, email newsletters, onlineadvertising,
discussion groups, and research panels. He can offer his customer sale of
products online, offer special online discounts. He no longer
needs the middle man and his store is open all 24 hours.
Today, web is not only restricted
to text, you can have video feed, live radio and interactive programs. The
marketer can be market or launch anything from a product to a service to a game
to even a new song or album. He can reach an audience which is spread across
the globe. His customer can be living in any part of the world and he can still
trade with them. Further he can use the web to provide certain
goodies. In a sense, that when a customer visits the marketer's website he may
be offered a special price, a discount coupon he can use anywhere he
shops, membership which allows him special privileges. This can in turn bring
about customer loyalty and customer retention.
But, as a marketer never forget
your Netiquette. Use a mailing lists not spam. Spamming will cripple your
traffic, and quite possibly put your Web site out of business, as all hosting
services have strict anti-spam policies, and will cancel the account of a
spammer in a heartbeat.
"Another strategic decision in
the area of promotion concerns the allocation of effort among the three
different methods of promotion. Advertising, it refers to nonpersonal
communication transmitted through the mass media (radio, television, print,
outdoors, and mail).The communication is identified with a sponsor who compensates
the media for the transmission. Personal selling refers to face-toface
interaction with the customer."
Unlike advertising, personal
selling involves communication in both directions, from the source to the
destination and back. All other forms of communication with the customer other
than those included in advertising and personal selling constitute sales
promotion.